Sridhar Ramanathan is General Partner of Aventi Group, a consulting firm that specializes in accelerating revenue for technology companies. Formed via the merger of BusinessLaunch and Pacifica Group, Aventi Group executives and consultants act as an extension to clients’ management teams. Aventi Group offers a range of strategic planning, business development and marketing services. Mr. Ramanathan is a 20-year veteran of enterprise technology companies. As the Marketing executive for Hewlett-Packard's IT Outsourcing business, a $1.1B unit, he was responsible for worldwide marketing. He also held profit & loss responsibility for electronic messaging outsourcing and e-services business units. Sridhar's efforts led to HP being the #1 ERP Outsourcer and to HP's growth in the data warehouse market now a $1B revenue stream. Sridhar holds an MBA from the Wharton School of Business. He is also a member of the CMO Council. Sridhar's Blog Archive Making Your Channel “Product-Friendly” - January 25, 2010CIO Tells Us How to Sell to CIOs - October 20, 2009 Leading Globally Distributed Teams - September 24, 2009 Telltale Signs of Product Messaging Problems - May 26, 2009 Why VP of Sales Must Be in Strategy Sessions - April 28, 2009 Handling Conflicts...the Abe Lincoln Way - March 16, 2009 Managing Upward – Tips on Handling a Demanding Boss - January 19, 2009 Competing Against Mr. Do Nothing - September 29, 2008 Marketing to the SMB - June 23, 2008 Being Smart about Competitive Intelligence - May 27, 2008 On Optimizing Your Outsourced Telesales Partnership - April 22, 2008 Corporate Integrity and the Role of Marketing - March 19, 2008 Bringing Edge to your Marketing Team - February 19, 2008 Podcasting – Lower Priority on the Marketing Totem Pole - January 02, 2008 Marketing’s Role in Closing Deals - October 29, 2007 Selling to the CFO – A Dinner Conversation - September 26, 2007 The Power of Word of Mouth - August 20, 2007 It’s All About User Participation - July 23, 2007 The Do's and Don'ts of Marketing to Bloggers - June 11, 2007 Demand Generation: Are We Making Prospects Lie? - April 30, 2007 |
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Sridhar Ramanathan