The Real Me Conifer Consulting is a one-woman shop conceived, owned, and operated by me — Reena Kapoor. For over 15 years I’ve been helping companies big and small to define and achieve their marketing objectives. You can see my very official resume below, but here’s the bottom line: I was fortunate enough to begin my career at Procter & Gamble* (more than 15 years ago, but who’s counting??) where I worked for 6 years developing my skills as a marketer. I then moved on to Kraft Foods for another two years. An engineer by training (IIT-Delhi, Northwestern University), I made the leap back into technology about 9 years ago, doing product management and marketing for high technology companies. By happy accident, I began my consulting career in 2004 and fell in love with the work — and the fact that I don’t work ALL the time. I live in the south bay with my husband and 6.5 year old daughter (that 0.5 is very important to her). Though I love marketing, there’s much else to life — cooking, reading, movies and so much more. Last year I completed my first Marathon (2007 Nike Women’s in San Francisco) and was a top fundraiser for the Leukemia & Lymphoma society. The Official Me (just in case you’re interested): Principal & Founder, Reena Kapoor brings over 15 years of experience in Product Marketing and Brand Management. Reena has worked at consumer marketing companies Procter & Gamble and Kraft Foods as well as multiple Bay are software companies. Reena has a B.Tech degree from the Indian Institute of Technology (IIT), Delhi, India and an MS degree from Northwestern University, Evanston, IL. Reena began her career at The Procter & Gamble Company in Cincinnati Ohio where she was hired as a product development engineer before being transferred to Brand Management as a high potential, development candidate. In her 8 years at Procter & Gamble and Kraft Foods, Reena developed and honed her consumer marketing and P/L management skills. Reena was managing a $100 million Knudsen brand business when she left Kraft Foods to jump into marketing technology products and services. Since returning to technology, Reena has worked at various software companies in increasingly responsible roles. She has lead product management and marketing groups, successfully developing and delivering on new product and marketing strategies. Her experience includes product management for enterprise software products and online consumer marketing services companies. In her last two roles, Reena held VP and Senior Director of Product Management positions for start-ups selling software and online marketing services to consumer-centric Fortune 100 companies. Reena's Blog Archive Successfully Implementing Positioning in Organizations - October 20, 2008Partners Revisited – Seven Watch-Outs - September 29, 2008 Marketing to Small & Medium Business - July 25, 2008 |
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Reena Kapoor