Michael A. Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 100 white papers for many of the world's most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Contact information. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael's popular blog, Writing White Papers, addresses the latest white paper writing and marketing trends. Michael is executive editor of the 20,000-reader WhitePaperSource Newsletter, a monthly publication dedicated to helping writers and marketing professionals master the art of white papers. Michael also founded WhitePaperSource.com, the first and only portal dedicated to the topic of white papers. In addition, Michael trains corporations and professional organizations, and hosts a monthly teleclass on white paper-related topics. He has instructed major corporations, such as VeriSign and Qualcomm, and has spoken at national conventions, such as the Society for Technical Communication. Michael also authored the popular How to Write a White Paper: A White Paper on White Papers, used as required reading at major universities such as MIT and Johns Hopkins. Michael graduated from San Diego State University with a Master's degree in communications and has several published works in the communication industry. He lives with his wife and daughters in Southern California and is a man of faith. Michael credits his success to his Lord and Savior, Jesus Christ. If you want to establish a lasting relationship with the Lord, visit NeedHim.org. Michael's Blog Archive The Future of Social Media: Being Everywhere (a Steve Rubel Interview) - January 21, 2010Major Study Shows White Paper Power Increasing! - November 16, 2009 Should You Task Your Staff to Create White Papers to Spawn New Ideas? - October 20, 2009 Your Last Words Matter: What’s Your Call to Action? - September 22, 2009 Four Unusual Places to Promote Your White Papers - August 17, 2009 Is ‘Voluntary Registration’ Smart Marketing for White Papers? - July 20, 2009 Video: Using Facebook for Your Business - June 23, 2009 Video: How to Grow Your Social Media Stature: An Interview With Jason Falls - May 26, 2009 New Research Reveals Marketing Role of White Papers - April 23, 2009 How to Keep Upbeat in Tough Times - March 16, 2009 New Study Reveals White Paper Role With Techies - February 24, 2009 Survey Says… Marketers Focus on Content in 2009 - January 19, 2009 8 MUST HAVE Social Media Tools - December 15, 2008 10 Reasons to Write Your Business Book Now - November 13, 2008 Top 10 Blogs for Writers - The 2008/2009 Winners - October 21, 2008 Should You Put a $ Sign on Your White Papers? - September 24, 2008 Who Should You Interview (when writing)? - August 27, 2008 Why The World is Tuning Out (and why you need to change) - July 25, 2008 New B2B Study Shows White Paper Importance - June 23, 2008 Keeping Competitors Away From Our White Papers - May 27, 2008 Are You Trash Talking Prospects? - April 29, 2008 The Reason Most Writing Is Never Read - March 19, 2008 The ‘White Paper’ Secret Weapon (Don’t Share This!) - February 19, 2008 10 Ways to Make Your Words Captivate - January 02, 2008 Why Reveal Your Secrets in White Papers? - November 28, 2007 Enhancing Landing Pages With Spoken Words - October 29, 2007 5 Practical White Paper Marketing Tips - September 26, 2007 |
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Michael Stelzner