Christopher Kenton is founder and CEO of the enterprise social media SaaS startup SocialRep, and cofounder and consulting partner at MotiveLab, a social media marketing agency. Chris was formerly Senior Vice President of Strategic Planning at the Chief Marketing Officer's (CMO) Council, and its corporate parent, the international PR firm GlobalFluency, where he managed global business development, client consulting services and program development for affinity networks including the CMO Council, the Business Performance Management (BPM) Forum and the Forum to Advance the Mobile Experience (FAME). With an extensive background in strategic marketing and software development, Chris specializes in market development, competitive positioning, marketing effectivness and measurement, with a special emphasis on marketing technology. Prior to GlobalFluency and the CMO Council, Chris was president and co-founder of the San Francisco marketing agency Cymbic. His clients have included Motorola, Intel, Yahoo!, Nokia, Charter Communications and Manugistics, as well a number of venture backed startups and small businesses. Prior to Cymbic Chris was founder of CBT publisher Scribe Software, the lead developer of DevX.com, a commercial portal for software developers, and served on the board of Touchpoint Metrics. A frequent author and speaker on marketing and technology issues, Chris has been a columnist for BusinessWeek Online and Executive Decision, and an analyst covering Business Intelligence for TechnologyEvaluation.com. He has been quoted on marketing and technology issues in BusinessWeek, Investor's Business Daily, Forbes, Network Computing, and a wide range of industry journals. He has written for B2B Magazine, MarketingProfs.com, WebBuilder Magazine, JavaPro Magazine, Visual Basic Programmer's Journal, and was co-author of Web Programming for IE 5.0 Unleashed. In 2003, Chris was invited to testify before the U.S. Congress on trends in overseas outsourcing, based on his writings about online technical daylabor. Chris earned his B.A. in Literature and Creative Writing at UC Santa Cruz and Berkeley, and is married to a children's librarian. His interests include writing, mountain biking, snowboarding, backpacking and catching poisonous spiders with his 5-year-old son. Chris' Blog Archive The Emperor's New Clothes Factory - August 27, 2008Social Media Marketing Trends - July 28, 2008 Marketing Needs Geeks, Not Gurus - June 26, 2008 Crossing the Social Media Chasm - May 28, 2008 Social Media Is Changing the Market Landscape - April 29, 2008 The Four Percent Solution - March 28, 2008 A New Role for Corporate Marketing - February 20, 2008 Navigating Negativity in Social Media - November 28, 2007 The Drive Toward Social Marketing - October 29, 2007 A Fish’s Business Case for Legs - September 26, 2007 Future Trends In Marketing - August 28, 2007 Generating Leads With Social Media - July 24, 2007 Customer Centricity in an Age of Social Media - June 13, 2007 Customer Engagement Can’t Be Automated - May 02, 2007 |
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Chris Kenton