What are the three keys to generating leads in today’s economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects? Brian Carroll, professional speaker, author of Lead Generation for the Complex Sale, and founder and CEO of InTouch, Inc. knows the answers. The belief that lead generation could become a comprehensive marketing discipline fueled his early will to succeed. At age 24, he founded Carroll Communications. Today, as InTouch, the company is a recognized leader in lead generation, helping companies that make complex sales acquire and maintain strong customer relationships. Listed as one of the fastest growing private companies in the U.S. by Inc. magazine, Brian’s company has achieved a five-year sales growth of 430 percent. The daily experience of bringing order to lead generation produced Brian’s unique wealth and knowledge and led to his first book, Lead Generation for the Complex Sale (McGraw Hill, 2006), which brings a new perspective to the collaboration between sales and marketing and is filled with valuable ideas for anyone wanting to attract and retain more business-to-business customers. From early marketing positions with Cray, Honeywell and Piper Jaffray, and with broad sales and marketing management experience since, Brian has become a leading expert on lead generation. He’s been profiled and regularly quoted in publications such as BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and RainToday.He also speaks widely on the improvement of sales effectiveness and lead generation strategies, and his B2B Lead Generation blog is read by thousands. Brian is a Board Member of the Midwest Direct Marketing Association; Past President of Tele-Professional Managers Association; member of Sales & Marketing Executives International, Minnesota High Tech Association, and the American Marketing Association. He attended North Dakota State University and the University of Minnesota. He lives with his wife Melinda and their two daughters in Lino Lakes, Minnesota. Brian's Blog Archive Optimizing webforms to generate more leads through your website - September 27, 2008Building a Marketing Funnel and More Lead Management Tips - August 27, 2008 Go-to-market Success Depends on Execution - July 25, 2008 Adding the human touch back into B2B lead generation - June 26, 2008 Should Lead Generation Ignore Current Customers? - May 23, 2008 Think like a savvy investor with lead generation - April 29, 2008 What's wrong with a cost-per-lead budget and why less leads is better - March 24, 2008 Making B2B Marketing Messages More Memorable - February 28, 2008 7 Tips to Improve Sales Follow-up & Close More Leads - January 04, 2008 Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale - November 29, 2007 Where's the Passion in B2B Marketing? - October 29, 2007 On Alignment between Marketing and Finance - September 26, 2007 Lead Nurturing Content Ideas and Tactics - August 28, 2007 The 7 Stages of Effective Lead Management - July 24, 2007 Go Beyond Marketing and Drive Better Lead Generation ROI - June 11, 2007 How Lead Nurturing Improves Lead Generation ROI - May 02, 2007 |
||||||||||||||||||||||||
Brian Carroll