Launching Products in a Social World
Many of our clients ask us this: What do all the new social media tools and vehicles mean for launching new products? At Conifer Consulting a number of our projects involve developing go-to-market strategies and plans for our clients. Increasingly the strategies and plans we develop take account AND advantage of these new vehicles to engage in a two-way conversation with prospects and users. Why do we do this?
Because -
- It's essential - if you don't, someone else surely will and guess what? users are out there talking, discussing, creating already; so whatever you do, don't ignore the conversation
- It's ubiquitous - you may think your users are not engaged in this way, think again...
- It takes resources - despite what everyone may tell you, it is not FREE.
All of this does not mean that you need to start spending on social media willy-nilly tomorrow, nor does it mean that all the old rules of marketing are defunct.
Want to know more? My partners Anne and Jeff from the Aventi Group and I jointly conducted a workshop on precisely this topic at the recent Social Media World Forum on November 9th. Our presentation covered the following:
"Launching New Offerings in a Social World: What to consider when incorporating Social Media in your Go-To-Market Planning!"
- How to create a good go-to-market plan? What sound principles of marketing still apply?
- When is it appropriate to consider social tools?
- How should one incorporate social media vehicles in such plans?
You can view this presentation here.