This monthly blog series provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely. Read on for the latest from Sridhar Ramanathan, Michael Stelzner, Brian Carroll, Howard Sewell, and Chris Kenton:
1) Marketing Needs Geeks, Not Gurus
by Chris Kenton, June 26, 2008
Someone introduced me the other day as a marketing "guru". It was one of those moments where you drift off mentally and start watching the discussion like a detached observer. You could almost see the thought bubbles popping out my head. "Hmmmm. Guru?" It was someone I respect, so I was kind of flattered. Guru. Someone with answers. A man with a plan. But the more I started to think about it, the more I started to suspect my sense of flattery was misguided. by Sridhar Ramanathan, June 23, 2008
Over the holiday I read four business books but only one stood out as a “must read.” The book is “Drilling for Gold” by John Warrillow, and it’s full of very practical and insightful approaches to winning in the small/medium business (SMB) market. Here are some US Census Bureau statistics that surprised me.
by Michael Stelzner, June 23, 2008
Just arrived back from the MarketingProf’s convention with a fresh new study in hand from MarketingProfs Research Insights. What’s interesting about this study is the examination of white papers in relation to B2B sales leads. What follows is a detailed review of the findings:
by Brian Carroll, June 26, 2008
I don’t know about you, but as a b-to-b marketer who focuses on telesprospecting and lead nurturing, even I’m a bit overwhelmed by the fervor around social media marketing. Don’t get me wrong. I’ve blogged for five years, and I’ve been Twittered, LinkedIn, Facebooked—and I’m waiting to be Pownced.
by Howard Sewell, June 23, 2008
Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, many B2B marketers are still treating landing pages as an afterthought. For those companies, and perhaps yours is one of them, improving landing page conversions doesn’t require fine-tuning. It’s simply a matter of following a few, basic principles.
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