This monthly blog series provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely. Read on for the latest from Michael Stelzner, Mike Schultz, Drew McLellan, GL Hoffman, Brian Carroll, Reena Kapoor, Dana VanDen Heuvel, and Sridhar Ramanathan :
1) The Future of Social Media: Being Everywhere (a Steve Rubel Interview)
by Michael Stelzner, January 21, 2010
In this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media. Watch this video to pick up some of the nuggets of social media advice he gives his clients. One valuable tip Steve gives is about “shared mutual gain” and what it means. Steve also explains why he quit blogging.
by Mike Schultz, January 22, 2010
“They told me I had to become a thought leader or I’d never achieve great success as a professional.” This is what a leader at a professional services firm told me recently that a marketing consultant told him. He didn’t say this to me matter-of-factly either. He said it with a mix of fear, skepticism, sadness, and hope.
by Drew McLellan, January 26, 2010
Over the past few months, I have been delivering quite a few presentations on social media to groups (conferences, conventions etc.) of business leaders. One aspect of embarking into the waters of social media that seems to give most of them some sort of tick is the idea that you have to relinquish some control. by GL Hoffman, November 23, 2009
The other night I talked before about fifty budding entrepreneurs. Mostly in their 20's, these young people gave me a new-found confidence in our collective ability to generate new companies and jobs.
by Brian Carroll, February 03, 2010
The January sales push well on it's way and most B2B marketers I know are looking more ways to generate leads faster. But here's a question to ponder... Do you have a process have a process for handing leads (from sales) back to marketing when they are not sales ready? If not, I recommend you consider at re-engaging the leads you already have in your database and pay special attention to the leads your sales team didn't convert last year.
by Reena Kapoor, November 24, 2009
Many of our clients ask us this: What do all the new social media tools and vehicles mean for launching new products? At Conifer Consulting a number of our projects involve developing go-to-market strategies and plans for our clients. Increasingly the strategies and plans we develop take account AND advantage of these new vehicles to engage in a two-way conversation with prospects and users. Why do we do this?
by Dana VanDen Heuvel, January 21, 2010
We all know it’s more cost effective to keep the customers you have rather than attract new ones to your business. But do you offer any incentives to the upper echelon of your customer base through a points, rewards or other loyalty program to encourage them to continue their already good behavior? There is a lot of power behind points and loyalty programs – as attested by a recent article in the Wall Street Journal.
by Sridhar Ramanathan, January 25, 2010
Guest article by Al Morgan, Channels Performance, Aventi Group A few months back Sridhar discussed the importance of tailoring your product or solution to the channel. It’s a vital step to ensuring that you will maximize the revenue opportunity through channels. An integrated program will ensure initial mindshare AND pave the way for initial success.
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